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The short answer to this question is there is no short answer. You can reskin a code as many times as you like, but fewer reskins—like fewer black eyes—may improve the appearance of your portfolio.

Apple has established no clear precedent, and in typical Apple fashion, when they do flag an account, they aren’t necessarily forthcoming with all of the factors in their decision. This smoke-and-mirrors approach to what is “permissible” makes it difficult to say with certainty, “You’re safe if you stand there, but stepping over this line will get you into trouble.”

When I first saw the title of this article, I had to read it: “ 7,000 app developers in 127 countries say e-commerce is now the best mobile monetization strategy .” Though my first attempt at mobile e-commerce had been a bust, it was time to develop an ecommerce app source code.

That Time When 5430 Clicks Earned Me $0

Back in the summer of 2012, I found a clever way to integrate an affiliate link for a mustache tie clip. Anytime a user added the tie clip mage to a photo, an icon with three dollar signs—$$$—popped up in the upper righthand corner of the screen.

In college I knew a couple of compulsive liars. One days, I had a conversation with one of them, who I will call “Matt.” It went something like this:

Austin: “What have you been up to?”

Matt: “Did I tell you that I’ve been doing grad work at the University of Colorado Boulder?”

Austin: “No.”

Matt: “Yeah, well, they’re paying to fly me out there every week.”

The last time I had checked, I wasn’t an idiot. And a little birdie had told me that Matt hadn’t even finished his Bachelor’s. Though his latest fabrication had more holes than a sponge, it was an tiny fib compared to the spectacle he made by showing up at our weekly Texas Hold ‘Em game, carrying a samurai sword.

To make decisions when hiring app developers, you must first understand what you’d like to see happen.

George, one of my favorite consulting clients, was the headmaster of a private K-12 school in Knoxville, Tennessee. On more than one occasion, he quoted his father, who was in the printing business for decades:

“You can have it fast. You can have it cheap. You can have it high-quality. Pick two.”

Development is no different. If you want high-quality work on a tight deadline, then you must pay a premium. If you want the work done quickly and cheaply, then the quality of the final product will probably suffer.

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Quick recap: we take our work seriously, but ourselves, not so much. We deliver on time and on budget. If a problem occurs, we fix it. And we whistle while we work (at least on Fridays.)

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