A few days away from the new year is a good time to sit down and start thinking about your business’ direction for 2016. With SMEs penetrating the mobile industry today, it is only natural for small business owners to give releasing an app a thought.
If you are still unsure about coming up with an app, here are some points to help you decide:
- What is your purpose in creating a mobile app?
How do you plan to use the app for your business? Is it to gain more customers, for faster ordering, for rewarding loyal clients, or to be always available for them anytime, anywhere? Are there existing apps that you can use for this purpose?
Consider that there are numerous platforms available if you are planning to create an app for your digital marketing strategies. Social media provides the fastest and the widest reach although you will have to combat with a handful of other digital marketing ads. With an app, you can enable push notification to users. This has a higher possibility of being seen and read unlike digital or email marketing. While marketing to the customers who will be downloading your app is easier especially if you’re in a niche market, social media still provides you a chance of reaching out to prospective customers.
Establish the reason why you want to create an app, list down the alternatives, and come up with pros and cons. If it still proves that making an app gives you more advantage, go ahead and start on one.
- Is the price of creating an app worth it?
Comparing it to your projected profits and customer base growth, will the money you invest in creating a mobile app, including the maintenance, be of value? Depending on the type of business you are in and the customer demographics, releasing a mobile app can do your business good in the long run, particularly the ones in retail.
Will it benefit your business if you were available for customers all the time? If you think being easily reachable can augment your profit, then creating a mobile app might be a good decision for you. Aside from this, your app can also be another way to earn additional income through ads or in-app purchases. You can also feature new services or new products on your app and increase your sales conversions.
- Do you have a solid plan on how to encourage clients to download your app?
The other crucial aspect of releasing your own app is getting your loyal customers to download it. This is where you have to bring out your marketing genius and think of clever and engaging ideas to get your clients to find you on Apple AppStore or Google Playstore. Plan to give out discounts, freebies, or other rewards when they download or have extras for them every time they use the app.
Customer retention is also something that needs to be planned for. We’ve seen other businesses offer birthday rewards, holiday discounts, and other event-specific perks that make sure customers have the app installed throughout most of the year. Get inspiration from big corporations who have successfully released apps.
Ready to start working on that app? It might seem daunting at first but if you’re focused on your purpose, your app can help grow your business. Remember that creating and releasing your own app is a mix of creativity, timing, and good execution.
Do you have an app for your business? Tell us more about your experience in the comments section.