Bright Newt came into existence in 2009 when Austin L. Church, the founder and chief goofball, got laid off from a marketing firm, thanks to the recession. He was propelled rather forcibly into the realm of self-employment and entrepreneurship, but this has turned out to be a really good thing.
Three years later, Bright Newt represents a friendly confederacy of creative professionals with different, if complimentary, skillsets and a similar way of thinking about marketing, branding, and business relationships. At the heart of Bright Newt’s philosophy about business is the belief that organizations need to be smart amphibians and learn how to thrive in the two worlds of traditional media and new media. They need to send fewer one-way “broadcasts” and start more conversations. They need to build their brands with honesty, transparency, and authenticity. They need to become good storytellers.
2012 will be a big year. The business focus has grown to include not only brand consulting, creative copywriting, marketing plans, SEO, and social media strategy to include mobile app development. Mustache Bash is Bright Newt’s first app, and will be available in the app store at the end of March. Many more quirky entertainment apps and games are in the works.
To be one of the first to know about them, fill out the contact form. Clever email subject lines get special priority.