On January 1, 2016, Apple broke its record for the single-day most number of App Store purchases at a whopping $144 million. The recent press release also states that the previous record happened on Christmas Day last year.
Based on the data from Apple, Gaming, Social Networking, and Entertainment apps were the most downloaded in 2015. Minecraft, Trivia Crack, Heads Up!, and Clash of Clans lead the Gaming section while Facebook Messenger, WeChat, and SnapChat dominated Social Networking. Data also prove that most users watch video on their mobile as Netflix and Hulu made it to the list.
What does this mean for all mobile app entrepreneurs and developers?
This means that you need to get your ideas out in App Store now more than ever and start earning from apps.
How do you increase your chances of getting your app out in App Store in the fastest possible time?
Here are some inputs:
- Create a Minimum Viable Product mobile app. Most of you might already be familiar with pushing for an MVP. In using the MVP strategy, entrepreneurs are willing to test fundamental business hypotheses in the market and then kickoff the learning process from there.To get your app out in App Store, decide on the initial functions, the platform on where you want to first build it, and the mobile user experience that you to include in your MVP. Some apps are built in as short as a few hours while others take months to be completed.
- Make a good app review application. Know the app review and approval guidelines. Working within the guidelines reduces the chances of Apple rejecting your app.Of course, we don’t need to say that you must comply with all the requirements, even the ones you might be tempted to overlook such as logo size and link to your support page.Provide a test account for the review team so they can freely explore everything on your app, and as much as possible, fill in the details in the review notes. Make it easy for them to access each function of your app. Include a demo video if you think this will help the review team in seeing other stages of your app (especially for games).
Once you send out your application, it will take the team days or even a week to finish reviewing your app. Based from this crowdsourced data, the average review duration now is 11 days. If you think you might not make it in time for a release date, contact Apple for an expedited app review. Take note though that they will still need to validate the reason for your request and may not agree to do this in a rush.
- Be ready for feedback. Use the waiting time to plan for your next steps in case the app review team comes back with a list of issues to fix. Make sure that there is a buffer between your submission time and your target launch date. If this happens, fix your app and resubmit to Apple. In most cases, this is easier said than done.If your app is approved on the first try, congratulations! It’s now time to execute your promotion and marketing plans, get your app noticed, and test out your business hypotheses in the market.
One of the fastest development to deployment stories is that of Dreamt It, the app that took 60 days to build and 2 hours to be approved in App Store. If your app is less complex and you’ve nailed the initial functions that you want in your first release, it might take you a shorter time. Otherwise, you will need to throw in more hours to see your app through. The important thing is to start now.
Do you have any additional tips? Let us know in the comments section.